SEO Executive (Digital Growth)

* Drive organic growth through technical SEO expertise, leveraging data analysis and performance optimisation to enhance search visibility and online presence. * Architect on-page SEO strategies, implementing and refining meta titles, descriptions, headings, and internal linking structures to maximise search engine rankings. * Spearhead keyword research initiatives, mapping search intent to inform content creation and ranking growth, and identifying opportunities to outperform competitors. * Collaborate with cross-functional teams to craft and optimise SEO-friendly content, including blogs, landing pages, and website copy, that resonates with target audiences. * Identify and troubleshoot technical issues, such as indexing errors, crawl problems, and site performance bottlenecks, to ensure seamless website functionality. * Manage and optimise Google Business Profiles, amplifying local search visibility and driving foot traffic to partner restaurants and takeaways. * Monitor and analyse SEO performance metrics, including keyword rankings, organic traffic, and conversion rates, using tools like Google Analytics and Google Search Console. * Support lead funnel optimisation, streamlining conversion pathways and boosting conversion rates through data-driven insights and SEO best practices. * Develop and execute link building strategies, securing high-quality backlinks and fostering outreach partnerships to enhance online authority. * Conduct competitor analysis, uncovering market gaps and opportunities for growth, and informing SEO strategies that outmanoeuvre the competition. * Foster collaborative relationships with content, design, and development teams, integrating SEO expertise into all aspects of digital marketing and growth initiatives. * Stay at the forefront of SEO trends, algorithm updates, and industry developments, applying this knowledge to continuously refine and improve organic performance.