Manager - SEO Content Writer

* Drive the development and execution of a comprehensive SEO content strategy, aligning with business objectives to boost brand authority and online presence. * Architect and manage content calendars across multiple platforms, including blogs, landing pages, and service pages, to maximize search engine rankings and user engagement. * Spearhead keyword research, topic clustering, and search intent analysis to inform data-driven content decisions and optimize on-page SEO performance. * Lead high-impact HARO outreach campaigns to secure authoritative backlinks, build relationships with media outlets and publishers, and drive digital PR, guest posting, and thought leadership initiatives. * Craft high-converting copy for lead generation funnels, landing pages, paid ads, and website messaging, ensuring alignment with conversion goals and user intent. * Manage and mentor a team of content writers, reviewing, editing, and approving content to maintain exceptional editorial standards, consistency, and brand voice. * Collaborate with cross-functional teams, including SEO, paid media, and design, to align content with campaign strategies, lead funnels, and multi-channel marketing initiatives. * Track and analyze performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush, monitoring key metrics such as organic traffic growth, keyword rankings, backlink acquisition, and conversion performance. * Continuously optimize content to improve visibility, drive business growth, and maximize return on investment (ROI), staying up-to-date with the latest industry trends and best practices.