General Manager (Marketing)

* Spearhead the development and execution of innovative marketing strategies to drive sales growth and achieve export targets. * Foster and maintain strong, long-term relationships with key stakeholders, including buying houses, direct buyers, and international clients. * Identify and capitalize on new business opportunities in local and international markets, expanding the company's buyer network. * Architect and expand direct marketing channels to optimize order sourcing and business development. * Lead and manage the marketing team, ensuring seamless collaboration with cross-functional departments, including merchandising, production, and commercial. * Drive profitability by negotiating competitive prices, order terms, and conditions with buyers. * Oversee the entire order lifecycle, from inquiry to shipment, ensuring timely delivery and exceeding customer expectations. * Analyze market trends, competitor activity, and global apparel demand to inform business decisions and stay ahead of the competition. * Develop and present regular sales reports, market analysis, and performance metrics to senior management. * Ensure proactive follow-up on all inquiries, orders, and buyer communications to build trust and loyalty. * Design and implement long-term business growth strategies, focusing on sustainable buyer relationships and revenue expansion. * Represent the company in high-level meetings, trade fairs, and business negotiations, promoting the brand and its values. * Ensure strict adherence to buyer requirements, company policies, and industry standards, maintaining a reputation for excellence and compliance.