Growth Marketing and Data Analytics Specialist

* Spearhead the development of innovative content strategies, marketing campaigns, and data-driven initiatives to propel brand growth, customer engagement, and acquisition. * Architect structured content calendars that ensure consistent and timely brand messaging across digital, print, and campaign communications. * Drive creative storytelling approaches, campaign themes, and ideas that align with the bank's overall brand objectives and positioning. * Lead the formulation and execution of brand and growth marketing strategies, harnessing Big Data-driven insights to optimize effectiveness. * Collaborate with cross-functional teams, including creative, digital, and media, to ensure seamless campaign execution across all channels. * Manage and optimize media scheduling to maximize reach, engagement, and ROI across various communication platforms. * Analyze campaign performance using data analytics, providing actionable recommendations to enhance outcomes and drive business growth. * Uncover key audience segments, behavioral trends, and personalization opportunities using data analytics, informing targeted marketing initiatives. * Conduct market and competitor analysis to inform content strategy, campaign planning, and growth initiatives, ensuring the bank stays ahead of the curve. * Deliver data-backed insights and recommendations through comprehensive reporting, documentation, and post-campaign evaluations, driving continuous improvement and growth.