Facebook Ads Specialist

* Spearhead the development and execution of data-driven Facebook and Instagram ad campaigns targeting international markets, with a focus on the USA, to drive leads, sales, conversions, and maximum ROI. * Drive market research to uncover insights on target audiences, customer behavior, competitors, and market trends in foreign markets, informing campaign strategies. * Architect and optimize ad campaigns for peak performance, leveraging key metrics such as CPA, ROAS, and CVR to achieve unparalleled results. * Design and execute A/B testing initiatives to refine ad creatives, copy, audiences, placements, landing pages, and funnels, ensuring continuous improvement. * Lead daily campaign monitoring and performance reporting, providing actionable insights to stakeholders. * Analyze campaign data through a range of key metrics, including CPM, CPC, CTR, and ROAS, to inform data-driven decisions. * Scale high-performing campaigns while maintaining rigorous account quality, budget control, and adherence to Meta policies. * Collaborate with the creative team to craft high-converting ad creatives, hooks, angles, and copy that resonate with global audiences. * Manage and allocate ad budgets efficiently across multiple campaigns, niches, and markets to maximize ROI. * Oversee Meta Pixel, conversion events, landing page performance, and tracking issues to ensure seamless campaign execution. * Stay at the forefront of Meta advertising policies, algorithm updates, creative trends, and international market behavior to drive campaign innovation. * Conduct competitor ad analysis to identify new growth opportunities and inform global campaign strategies.