Senior Digital Marketing Executive

* Spearhead digital marketing initiatives to drive hotel bookings, restaurant sales, and brand visibility, leveraging data-driven strategies and creative campaigns. * Architect and manage a robust social media presence across multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube. * Craft and curate compelling content, including visuals, videos, and promotional offers, to captivate audiences and foster engagement. * Drive paid advertising campaigns on Facebook Ads, Google Ads, and other digital channels, monitoring performance and optimizing for maximum ROI. * Oversee the hotel website, ensuring seamless user experience, accurate information, and optimal SEO performance. * Manage online travel agency (OTA) partnerships, maintaining up-to-date listings and maximizing revenue opportunities. * Foster a positive online reputation by responding to guest feedback, resolving concerns, and showcasing exceptional customer service. * Collaborate with cross-functional teams to develop and execute promotional campaigns, seasonal offers, and special events. * Design and launch targeted email marketing, SMS marketing, and promotional campaigns to drive conversions and loyalty. * Conduct market research and competitor analysis to identify emerging trends, opportunities, and areas for growth. * Develop and present comprehensive digital marketing reports, highlighting key performance indicators, campaign successes, and areas for improvement. * Forge strategic partnerships with influencers, brands, and industry leaders to amplify hotel visibility and credibility. * Coordinate photography and videography projects to showcase the hotel's unique story and brand essence. * Ensure brand consistency across all marketing channels, both online and offline, to reinforce the hotel's identity and values. * Boost search engine rankings and optimize online listings to increase visibility and drive organic traffic. * Support event promotions, corporate sales initiatives, wedding campaigns, and festive marketing activities to drive revenue and growth. * Track marketing budget allocation, ensuring efficient use of resources and maximizing ROI. * Stay at the forefront of digital marketing trends, tools, and industry best practices, applying knowledge to continuously improve marketing strategies and performance. * Undertake additional marketing-related tasks and projects as assigned by management, driving innovation and excellence in all endeavors.