Digital Marketing Manager

* Spearhead the development and execution of innovative marketing strategies that drive business growth. * Architect and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads to maximize ROI. * Drive e-commerce sales through data-driven marketing initiatives, leveraging insights from campaign performance and analytics. * Lead cross-functional collaborations with design and content teams to conceptualize and launch creative marketing campaigns. * Conduct in-depth audience research, competitor analysis, and A/B testing to inform marketing decisions and optimize results. * Manage and scale SEO strategies, including on-page and off-page optimization, to enhance brand visibility and online presence. * Analyze campaign performance, tracking key metrics such as ROAS, CTR, and sales, and implement data-driven improvements. * Develop and present regular performance reports, providing actionable insights to stakeholders and informing future marketing initiatives.