Digital Marketing Specialist (SEO & Growth)

* Spearhead SEO efforts by conducting in-depth keyword research, analyzing competitors, and implementing on-page, off-page, and technical optimization strategies to boost online visibility. * Architect and optimize website infrastructure to enhance speed, indexing, and overall user experience, driving improved keyword rankings and organic traffic growth. * Develop and execute paid marketing campaigns through Google Ads and Facebook Ads Manager, focusing on lead generation, conversion optimization, and ROI-driven performance. * Drive campaign efficiency by monitoring and analyzing key metrics such as CTR, CPC, CPA, and ROAS, making data-informed decisions to optimize campaign performance. * Design and optimize landing pages, marketing funnels, and conversion pathways to maximize lead generation and conversion rates, leveraging CRO techniques and user behavior insights. * Craft and implement a comprehensive content strategy, aligning SEO goals with engaging content and social media experiences across platforms like Facebook, LinkedIn, and Instagram. * Manage and coordinate blog content, creative assets, and campaign initiatives to foster a strong brand presence and drive audience growth. * Track and analyze key performance indicators (KPIs) such as traffic, leads, conversions, and ROI, providing actionable insights through weekly and monthly performance reports. * Lead continuous optimization efforts through A/B testing, data analysis, and performance monitoring, ensuring ongoing improvement and refinement of marketing strategies.