Area Manager (Sales)– Modern Trade/ Institutional Sales/ HoReCa

* Drive sales growth and achieve targets in assigned Modern Trade, Institutional Sales, and HoReCa channels * Foster and maintain strategic relationships with key customers, including modern trade outlets, institutional clients, and HoReCa partners * Architect and execute effective product distribution, merchandising, and promotional strategies to maximize visibility and sales * Spearhead the expansion of beverage, hygiene, dairy, agro, and electrical & electronics products in assigned markets, identifying new opportunities and optimizing channel coverage * Analyze market trends, competitor activity, and customer demand to inform sales strategies and stay ahead of the competition * Lead and manage sales operations, field activities, and teams within the assigned area, ensuring alignment with business objectives * Develop and deliver insightful sales reports, forecasts, and market feedback to senior management, enabling data-driven decision-making * Collaborate with cross-functional teams, including supply chain, marketing, and accounts, to ensure seamless business operations and exceptional customer experiences * Manage customer relationships, ensuring timely payments, resolving issues promptly, and maintaining a healthy and sustainable business partnership