Digital Marketing & Ads Expert (Remote)

* Spearhead the development and execution of paid advertising campaigns across multiple platforms, including Facebook and Google * Drive daily lead generation, aiming for 100+ high-quality leads to fuel education consultancy services * Architect and optimize ad campaigns for maximum ROI and conversion rates * Leverage tools like Google Analytics and Meta Business Suite to analyze campaign performance and inform data-driven decisions * Conduct market research to identify target audience trends and preferences * Design and implement innovative strategies to boost lead generation and campaign effectiveness * Collaborate with cross-functional teams to refine campaign performance and achieve shared goals * Utilize expertise in Facebook Ads Manager and Google Ads to maximize campaign impact * Apply knowledge of lead generation strategy, audience targeting, and campaign optimization to continuously improve results * Develop and present data analysis and reporting to stakeholders, with optional graphic design skills using Canva or Photoshop to enhance visual storytelling