Sr. Executive / Executive - Digital Marketing

* Spearhead the development of cutting-edge digital marketing strategies to boost brand loyalty, drive customer interaction, and fuel conversions across the organization. * Identify and connect with target audiences, designing and executing lead generation campaigns that resonate with their needs and interests. * Oversee and optimize social media presence, including content scheduling, community engagement, and tone consistency across platforms. * Architect and maintain a robust online presence on key platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and other emerging channels. * Craft and curate engaging content, including post creation, storytelling, and caption development, to captivate audiences and drive brand awareness. * Analyze and report on social media performance, campaign effectiveness, and engagement metrics using data-driven analytics tools. * Stay at the forefront of digital marketing innovation, monitoring industry trends, platform updates, and competitor activity to inform strategic decisions. * Collaborate with cross-functional teams, including marketing, sales, and creative, to conceptualize and launch innovative campaigns and content initiatives. * Drive support for SEO, email marketing, and other online promotional activities, ensuring a cohesive and impactful digital marketing ecosystem.