Executive/Sr. Executive- Brand

* Spearhead the development of innovative brand strategies and campaigns that drive business growth * Architect and execute comprehensive digital marketing plans, overseeing daily activities and optimizing performance * Lead the creation and implementation of above-the-line (ATL) and below-the-line (BTL) marketing initiatives that captivate target audiences * Design and deliver impactful events and activations that elevate brand presence and engagement * Conduct market visits and industry analyses to stay ahead of trends and inform data-driven decisions * Drive sales analysis and performance monitoring to identify areas of improvement and optimize results * Pioneer the development of new brands, bringing fresh ideas and perspectives to the market * Foster strong relationships with sales teams through regular follow-up and support, ensuring seamless collaboration and alignment * Uncover new market insights and trends through periodic research and analysis, informing strategic business decisions and staying ahead of the competition