Area Sales Executive

• Drive sales growth by leading a high-performing territory sales team to exceed primary, secondary, and collection targets. • Architect and manage a robust distribution network by appointing and developing strategic distributors, optimizing floor stock, and ensuring profitability. • Identify and capitalize on market opportunities by analyzing gaps and recruiting new distributors to expand coverage. • Develop and execute effective Route-to-Market (RTM) plans to maximize sales and revenue. • Boost team productivity and efficiency by leveraging Sales Force Automation (SFA) tools and ensuring compliance with company standards. • Motivate and incentivize the field force to achieve monthly targets and earn performance-based rewards. • Conduct regular market visits to ensure compliance with Performance Job Plans (PJP) and stay attuned to market trends. • Implement damage control measures to minimize losses and maintain expiry rates within approved limits. • Design and execute trade promotions, consumer offers, and merchandising initiatives to drive sales and brand visibility. • Ensure seamless stock availability and prominent shelf placement at retail outlets to maximize customer reach. • Attract, recruit, and retain top talent by hiring skilled Sales Officers and Merchandisers who fit the company's culture and values.