Social Media Manager

* Spearhead the development and execution of a comprehensive social media strategy, aligning with the company's brand and business objectives * Architect and maintain a content calendar that spans Facebook, Instagram, and LinkedIn, ensuring consistent and engaging content * Drive the creation of high-quality content, including graphics, reels, stories, and carousels, by collaborating with designers and videographers or producing content independently * Craft compelling captions and platform-specific copy in German, English, and Arabic to captivate diverse audiences * Lead community building efforts by responding promptly to comments, DMs, and mentions, and fostering an active and loyal community through interactive content and engagement tactics * Identify and engage with key stakeholders, including property owners, tenants, real estate influencers, and brand advocates to amplify the brand's presence * Fuel organic growth through strategic content creation, hashtag research, SEO-friendly captions, and trend-riding, while tracking follower growth and attributing success to specific tactics * Conduct competitor analysis, monitoring industry trends, and platform algorithm changes to inform data-driven decisions * Design and execute paid social media campaigns on Facebook, Instagram, and LinkedIn, focusing on lead generation, retargeting, and brand awareness, while optimizing ad budgets and tracking ROI * Analyze campaign performance, conducting A/B testing and providing actionable insights to refine the social media strategy * Manage and track performance using Meta Business Suite and LinkedIn Analytics, delivering weekly and monthly reports to stakeholders and using data to refine the strategy * Develop and maintain a deep understanding of the property management industry, staying up-to-date on the latest trends and best practices to inform social media strategy and content creation.