Officer/Senior Officer – Strategic Planning (Marketing)

• Spearhead the development and implementation of innovative marketing and business growth strategies that drive results • Uncover key market insights through rigorous research, analysis, and competitor benchmarking to inform data-driven decisions • Drive business performance by analyzing sales trends, campaign effectiveness, and return on marketing investment (ROMI) • Monitor and optimize key performance indicators (KPIs) such as market share, growth rate, and campaign ROI to ensure strategic alignment • Craft compelling strategic reports, dashboards, and presentations that visualize complex data and inform management decisions • Identify and capitalize on new market opportunities, segments, and expansion areas to fuel business growth • Architect go-to-market strategies and support product launches to maximize impact and adoption • Assess marketing initiatives and provide actionable recommendations for improvement and optimization • Foster cross-functional collaboration with Sales, Brand, and Business Development teams to drive alignment and shared goals • Manage and maintain accurate databases, reports, and strategic documentation to ensure seamless knowledge sharing and continuity • Embrace a flexible and adaptive approach, taking on additional responsibilities and tasks as assigned to support the team's success