Assistant Manager/Senior Executive-Brand

* Spearhead the development and execution of innovative marketing strategies that drive brand growth and achieve business objectives. * Uncover market trends and insights through rigorous research and competitor analysis, informing the creation of new products and services. * Architect compelling brand campaigns by managing creative agencies and vendors, ensuring resonance with the target audience. * Drive brand awareness and engagement through the design and implementation of social media and digital campaigns across multiple platforms. * Collaborate with cross-functional teams, including product development, to ensure brand consistency and alignment with core values. * Orchestrate internal stakeholder management, working closely with trade marketing, sales, supply chain, and distribution teams to deliver unified brand messaging. * Analyze and interpret brand performance metrics, providing data-driven insights to inform marketing decisions and identify areas for improvement. * Manage and optimize annual marketing budgets, ensuring efficient resource allocation and maximizing ROI. * Lead special projects and tasks as assigned by management, driving business outcomes and supporting the organization's goals.