Marketing Executive

* Spearhead the development of a robust online presence by managing and optimizing the company's social media platforms, including LinkedIn, Facebook, and other relevant channels. * Architect a consistent brand voice and content strategy, leveraging a content calendar to drive engagement and brand awareness. * Design and produce high-quality, engaging content, including written posts, product explainers, infographics, and other visual materials that showcase the company's expertise. * Drive lead generation through targeted outbound LinkedIn campaigns, focusing on key decision-makers in industries such as real estate, construction, manufacturing, retail, and SME sectors. * Build, maintain, and segment a qualified prospect database, ensuring accurate targeting and personalized outreach. * Craft and refine outreach message sequences to maximize response rates and drive conversions. * Provide exceptional customer support by responding to client queries and offering basic product information. * Develop and execute comprehensive launch strategies, including producing launch collateral, managing pre-launch awareness campaigns, and coordinating post-launch follow-up communications. * Design, execute, and optimize email campaigns for awareness, launch announcements, and lead nurturing, while maintaining an opted-in email contact database. * Analyze campaign performance, tracking key metrics such as open rates, click-throughs, and engagement, and report findings to the CEO. * Represent the company at external events, coordinating logistics and identifying opportunities for growth and partnership. * Identify and initiate conversations with potential channel partners and resellers, driving business development and expansion. * Develop and maintain a weekly marketing dashboard, providing real-time insights into performance across all active channels. * Continuously document and evaluate campaign outcomes, using data and market feedback to inform future marketing strategies and propose improvements.