Officer/ Sr. Officer- Market Research (Consumer Insights)

• Spearhead research initiatives, designing and executing qualitative and quantitative studies to uncover key consumer trends and preferences. • Collaborate with external agencies to drive project timelines, logistics, and communication, ensuring seamless execution. • Uncover actionable insights by analyzing complex research data, identifying patterns, and extracting meaningful conclusions. • Develop compelling reports, presentations, and visualizations to share research findings with internal stakeholders, informing business decisions. • Champion data integrity, managing and updating internal dashboards and databases to provide real-time consumer and market intelligence.