Senior Executive, Digital Marketing

* Spearhead multi-channel digital marketing campaigns across Facebook, Instagram, Google Ads, and other platforms to drive engagement and conversions * Drive lead generation initiatives, focusing on cost-per-lead (CPL) optimization to maximize ROI * Design and develop compelling marketing creatives, including ad visuals, social media posts, and promotional materials that captivate target audiences * Craft persuasive content, including copywriting, captions, and ad texts, that aligns with campaign objectives and resonates with customers * Architect a comprehensive content strategy that spans social media, website, and ad creatives, ensuring a cohesive brand voice and message * Collaborate with sales teams to execute campaigns, ensuring seamless alignment and maximum impact * Analyze campaign performance, providing data-driven insights and actionable recommendations to inform future marketing strategies * Develop and implement SEO and website traffic growth strategies to boost online visibility and drive business growth * Foster influencer collaborations and online partnerships, leveraging these relationships to expand brand reach and credibility