Digital Marketing Specialist

* Spearhead the development and execution of data-driven digital marketing campaigns that propel lead generation, boost brand visibility, and fuel revenue growth. * Architect and optimize multi-channel strategies across paid media, SEO, content marketing, email automation, and analytics to maximize campaign performance and scalability. * Drive paid advertising campaigns across major platforms, including Google Ads, Meta, and LinkedIn, to reach target audiences and achieve business objectives. * Uncover new opportunities through keyword research, on-page and off-page SEO, and technical audits to enhance campaign effectiveness. * Analyze campaign metrics and KPIs using GA4, and craft actionable client reports and dashboards that inform data-driven decisions. * Accelerate campaign innovation through A/B testing, conversion rate optimization, and funnel enhancements that drive continuous improvement. * Stay at the forefront of digital trends and contribute innovative ideas to client campaigns, ensuring they remain competitive and effective. * Manage project timelines, deliverables, and stakeholder expectations in close collaboration with account and creative teams to ensure seamless execution. * Leverage AI-powered tools to streamline content creation, enhance quality, and increase speed to market. * Collaborate with cross-functional teams, including content strategists and marketers, to bring campaign concepts to life and drive business results. * Remain up-to-date on the latest design trends, AI tools, and video marketing techniques to stay ahead of the curve and drive ongoing innovation.