Digital Marketing Executive / Specialist

* Spearhead digital marketing campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and Google Ads, to drive business growth and online engagement. * Architect and manage company social media profiles, crafting compelling content calendars that spark audience interaction and foster brand awareness. * Drive website optimization by collaborating with content creators to develop high-quality marketing materials and implementing SEO strategies that boost search engine rankings. * Analyze campaign performance using Google Analytics and Meta Business Suite, providing actionable insights and data-driven recommendations to maximize ROI through weekly and monthly reports. * Develop and execute lead generation strategies that increase website traffic, conversion rates, and overall business revenue. * Design and launch targeted email marketing campaigns that nurture leads, retain customers, and promote brand loyalty, ensuring a seamless customer journey.