Executive - Digital Marketing

* Spearhead the creation of captivating graphic designs, promotional videos, and short-form reels that drive engagement across multiple social media platforms. * Architect and publish consistent, high-quality content on Facebook, Instagram, YouTube, LinkedIn, TikTok, and other relevant channels. * Drive the development and implementation of innovative digital marketing strategies that amplify brand awareness and online presence. * Manage and optimize social media accounts, including post scheduling, community engagement, and brand voice maintenance. * Analyze and report on social media performance, campaign effectiveness, and audience engagement using data-driven analytics tools. * Stay at the forefront of the latest digital marketing trends, tools, and platform updates to inform and refine marketing strategies. * Collaborate with cross-functional teams to conceptualize and launch bold, creative campaigns and content initiatives. * Lead the execution and optimization of paid advertising campaigns, including Facebook Ads and Google Ads, to maximize ROI. * Ensure seamless brand consistency and alignment with marketing objectives across all content and campaigns. * Uncover valuable target audience insights and recommend data-driven improvements to boost reach and engagement. * Foster close working relationships with designers, videographers, and content creators to maintain exceptional output quality. * Support and enhance SEO, email marketing, and other online promotional activities to drive business growth and success.