Executive - Brand & Communication

* Spearhead brand strategy development, aligning it with company objectives and ensuring consistent brand expression across all platforms. * Drive market analysis, monitoring trends, competitors, and consumer insights to inform brand direction and optimize positioning. * Architect and execute multi-channel marketing campaigns, integrating ATL, BTL, and digital strategies to maximize impact. * Oversee campaign performance, leveraging KPIs and ROI analysis to refine marketing approaches and optimize results. * Champion corporate reputation, managing media relations, public affairs, and crisis communications to maintain a positive brand image. * Craft compelling narratives, developing press releases, speeches, and official statements that showcase the brand's story and values. * Lead digital transformation, shaping social media strategy, content creation, and community engagement to drive brand awareness and loyalty. * Orchestrate digital marketing initiatives, including SEO, SEM, and influencer partnerships, to amplify brand reach and resonance. * Foster a strong company culture, designing and implementing internal communication plans, employer branding materials, and campaigns that inspire employee engagement. * Develop and manage annual brand and marketing budgets, tracking expenditures, measuring effectiveness, and providing data-driven insights to inform management decisions. * Ensure brand governance, adhering to organizational standards and guidelines to maintain a cohesive brand voice and visual identity.