Digital Marketing Manager

* Spearhead the development of innovative digital marketing strategies to boost brand loyalty, drive customer engagement, and maximize conversions across e-commerce, retail, and franchise channels. * Architect and execute comprehensive digital performance marketing campaigns, leveraging web, SEO/SEM, social media, display ads, DSP, gaming, and app channels. * Drive social media growth by establishing and managing a robust presence across all platforms, and collaborating with digital agencies to optimize media planning and execution. * Harness analytics insights to inform digital marketing decisions, aligning activities with global marketing objectives and measuring campaign effectiveness. * Partner with the e-commerce team to enhance website design, user experience, traffic, and content quality, ensuring a seamless online customer journey. * Manage and optimize social media operations, including page handling, content creation, scheduling, and community engagement, to foster brand awareness and loyalty. * Foster strategic relationships with influencers, brand promoters, community leaders, and talent agencies to amplify brand endorsement and campaign impact. * Collaborate with creative agencies to develop compelling digital content, including collection and thematic campaigns, influencer content, and static and dynamic assets. * Oversee budget forecasting and management for all digital marketing initiatives, ensuring efficient allocation of resources and maximum ROI. * Troubleshoot and optimize digital channel operations, working closely with platform teams, including Meta, Google, TikTok, YouTube, LinkedIn, and GA4, to ensure seamless execution and minimal downtime.