Social Media Executive (reThink)

• Architect and execute multi-platform social media strategies that drive engagement and conversions across Facebook, Instagram, LinkedIn, TikTok, and YouTube. • Craft and deploy compelling content that resonates with target audiences and amplifies brand messaging. • Drive content planning and scheduling, ensuring a consistent and cohesive brand voice. • Analyze and optimize social media performance, leveraging key metrics such as reach, engagement, and lead generation. • Develop and refine paid social media campaigns, including Meta Ads and boosted posts, to maximize ROI. • Foster community engagement by responding to comments, messages, and reviews in a timely and personalized manner. • Collaborate with cross-functional teams, including design and video, to conceptualize and execute innovative campaigns. • Stay ahead of the curve by monitoring social media trends, competitor activity, and emerging platforms. • Conceptualize and propose creative campaign ideas that propel lead generation, brand awareness, and customer loyalty. • Uphold brand integrity by ensuring tone, visual identity, and messaging consistency across all social media touchpoints.