Market Intelligence and Performance Manager

* Architect and manage a comprehensive market intelligence system, harnessing data sources, analysis, and reporting to inform strategic decisions * Drive competitor tracking, monitoring their activities, pricing, and market positioning to stay ahead of the competition * Uncover emerging trends, consumer behaviors, and regulatory changes, translating them into actionable insights that propel business growth * Collaborate with cross-functional teams to identify intelligence needs, support planning, and enable data-driven decision-making * Foster relationships with industry bodies, research firms, and government sources to gather valuable insights and stay informed * Develop and deliver regular intelligence reports, dashboards, and briefings to leadership, ensuring timely and impactful decision-making * Design and implement a performance measurement framework, leveraging KPIs, OKRs, and dashboards to track ROI, pipeline, campaigns, and conversion metrics * Lead market research initiatives, including surveys and studies, to gain a deeper understanding of customer behavior, demand, and satisfaction * Conduct regular market visits to gather real-time insights, track competitor activity, and identify areas for improvement * Inform segmentation, personas, and demand forecasting efforts with data-driven insights, driving business strategy and growth * Create and maintain a centralized knowledge base, standardizing reporting and ensuring seamless access to critical information * Manage and analyze large datasets, converting complex information into clear, concise reports, dashboards, and presentations that drive business outcomes