Digital Marketing Executive

* Spearhead digital marketing campaigns across multiple platforms, including Facebook and Google, to drive engagement and conversions * Drive campaign optimization by analyzing performance data, tracking website traffic, leads, and conversions, and delivering actionable insights through regular reports * Collaborate with cross-functional teams, including creative and content, to ensure timely delivery of marketing materials and aligned strategies * Architect data-driven marketing strategies by analyzing campaign performance, conducting competitor research, and identifying opportunities for improvement to maximize ROI * Inform digital marketing strategy development, budget planning, and implementation of new tools and platforms to stay ahead of the curve * Leverage industry-leading tools, such as Meta Ads Manager, Google Ads, and Google Analytics, to monitor and optimize campaign performance * Develop and execute multi-channel marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising, to reach diverse audiences * Boost conversion rates by optimizing landing pages and ad creatives for maximum impact * Deliver comprehensive reports on key performance metrics, including ROI, engagement, traffic, and conversion rates, to stakeholders * Integrate digital marketing efforts with CRM systems to enable seamless lead nurturing and follow-up * Monitor and respond to online reviews and customer feedback to ensure exceptional customer experience * Manage website content, including product postings and updates, to maintain a strong online presence * Design and execute email marketing campaigns to drive engagement and conversions * Analyze ad performance and provide data-driven insights through daily, weekly, and monthly reports * Partner with sales and CRM teams to optimize conversion rates and drive business growth