CATEGORY LEAD, HERLAN

* Architect and drive category strategies to deliver sales and profitability growth * Curate product portfolios by analyzing sales trends, customer demand, and market insights to optimize SKU mix * Develop and execute pricing and promotional plans that drive business results * Uncover growth opportunities by analyzing sales data, customer behavior, and market trends * Collaborate with cross-functional teams, including Marketing, Supply Chain, and Retail Operations, to ensure seamless execution * Foster strong vendor relationships and identify new sourcing opportunities to enhance product offerings * Balance stock levels and gross margin to maximize profitability and business performance * Spearhead new product launches and campaign execution to drive customer engagement * Monitor and report on category performance using key metrics and KPIs * Ensure consistent store execution, compliance with brand standards, and adherence to visual merchandising guidelines to deliver exceptional customer experiences