Digital Marketing Analyst

* Drive digital marketing campaign optimization across multiple channels, leveraging data analysis and insights to inform strategic decisions. * Spearhead keyword research and on-page SEO optimization to boost online visibility and credibility. * Architect and manage pay-per-click campaigns across various platforms, ensuring maximum ROI and campaign efficiency. * Unlock insights from website traffic and social media data using analytics tools, informing data-driven marketing strategies. * Design and maintain intuitive dashboards and reports to track campaign performance, providing actionable insights to stakeholders. * Identify and capitalize on trends and opportunities to optimize marketing spend and performance, driven by rigorous data analysis. * Develop and deliver compelling reports and presentations to communicate digital marketing performance and recommendations to clients. * Pioneer innovative, data-driven strategies to enhance campaign performance, collaborating with cross-functional teams to drive business growth. * Stay at the forefront of digital marketing trends and best practices, applying expertise to drive continuous improvement and innovation. * Collaborate with the digital marketing team to develop and execute integrated marketing campaigns that drive engagement and conversion. * Lead A/B testing and experimentation initiatives to refine campaign performance, ensuring ongoing optimization and improvement.