Executive - Market Audit and Business Intelligence (MABI)

* Conduct market intelligence gathering at retail outlets to analyze Agro & AFBL competitors' products and strategies * Gather insights on competitors' activities, identifying market trends and opportunities * Capture retailers' feedback on service quality, informing beverage company performance assessments * Observe and evaluate distribution points' standard operating procedures, identifying areas for improvement * Collaborate with field forces to assess their performance, pinpointing strengths and weaknesses * Drive evaluation of trade, retail, and consumer program effectiveness, measuring response and impact * Lead cooler and product aging audits at retail outlets, ensuring compliance and optimizing inventory * Detect and prevent fake sales, protecting revenue and maintaining market integrity * Uncover and document whole sales dumping practices, informing strategic decision-making * Develop comprehensive reports on market observations, providing actionable insights for stakeholders * Architect and execute field force promotional assessments, measuring campaign effectiveness * Manage trade program billing, processing claims for slab, memo scratch card, display, and other promotional activities