Brand Development Executive

• Spearhead product launch initiatives, crafting compelling branding strategies to drive market presence for our new electrical product category. • Architect targeted remarketing campaigns to amplify the reach of our LED products, switches, and accessories, expanding our customer base. • Drive social media engagement, overseeing Facebook and Instagram platforms, developing content calendars, and fostering customer interactions. • Design and execute 360-degree marketing campaigns, seamlessly integrating digital, online, and offline channels to maximize brand visibility. • Collaborate with agencies to conceptualize and produce high-impact video content, including TVCs and OVCs, and leverage design expertise to create visually stunning graphics. • Conduct in-depth market research, analyzing industry trends and competitor activity to uncover new growth opportunities and inform strategic decision-making. • Foster cross-functional partnerships with the sales team, ensuring prominent brand representation in retail outlets and dealerships, and driving sales growth through coordinated efforts.