Marketing Manager – Eco Tourism Project

* Spearhead the development and execution of innovative marketing campaigns to promote North Bengal as a unique eco-tourism destination, leveraging both online and offline channels to reach targeted audiences. * Drive tourism growth by creating and disseminating compelling content, including travel blogs, articles, and social media posts, that showcase the region's natural beauty, cultural heritage, and community-based eco-tourism initiatives. * Architect and implement digital storytelling strategies that captivate local and international tourists, fostering a strong online presence and engagement. * Foster strategic partnerships with stakeholders, including local communities, tour operators, and travel agencies, to amplify the reach and impact of ESDO's eco-tourism initiatives. * Manage and optimize digital content, including website, social media, and blog platforms, to ensure a consistent brand voice and visual identity that resonates with the target audience. * Develop and execute influencer marketing campaigns, collaborating with social media influencers, bloggers, and content creators to promote North Bengal's eco-tourism offerings. * Lead market research and analysis to stay abreast of industry trends, competitor activity, and consumer behavior, informing data-driven marketing strategies that drive visitor engagement and conversion. * Design and implement visitor engagement initiatives, including events, workshops, and community-based activities, that showcase the region's unique cultural heritage and natural attractions. * Collaborate with cross-functional teams, including program management, communications, and community development, to ensure a cohesive and integrated approach to promoting ESDO's eco-tourism initiatives.