Senior Executive / Assistant Manager, PMD

* Spearhead product launch initiatives in the ophthalmic market, driving strategic planning and execution to achieve business objectives. * Collaborate with cross-functional teams, including regulatory, sales, and supply chain, to ensure seamless product launch and marketing operations. * Conduct market analysis, benchmark competitors, and identify opportunities to inform marketing strategies and optimize brand performance. * Develop and deploy marketing materials, product brochures, and promotional tools that resonate with target audiences and drive brand engagement. * Architect and maintain a strong brand identity, aligning with corporate strategy and ensuring consistent positioning across all touchpoints. * Monitor brand performance, track market share, and develop data-driven strategies to enhance brand reputation and competitiveness. * Foster strategic relationships with key stakeholders, including ophthalmologists, optometrists, and hospitals, to promote products and build brand loyalty. * Design and deliver product awareness programs, seminars, CMEs, and workshops that educate and engage target audiences. * Provide technical support, product information, and field force training to ensure that field teams are equipped to drive sales and customer satisfaction. * Build and maintain strong relationships with key opinion leaders (KOLs) and key business leaders (KBLs) to stay informed about market trends and preferences. * Drive regular market visits to stay connected with customers, gather feedback, and identify opportunities for growth and improvement.