Full Stack Digital Markter

* Spearhead cross-platform social media and YouTube marketing initiatives, driving engagement and conversions through organic and paid campaigns across Facebook, Instagram, LinkedIn, and other key channels. * Architect and manage ad campaigns, leveraging Meta Pixel and Google Tag to inform re-marketing and re-targeting strategies that maximize ROI. * Craft compelling, brand-aligned content, including written pieces, copy, captions, and ad creatives that captivate target audiences and drive business results. * Develop and execute data-driven content strategies that elevate social media, website, and advertising campaigns, and continuously refine approaches based on performance insights. * Drive campaign optimization, analyzing performance data to identify areas for improvement and implementing targeted adjustments that boost conversions and ROI. * Lead SEO efforts, implementing on-page and off-page strategies that enhance website ranking, drive organic traffic, and cement brand visibility. * Manage and analyze Google Analytics, Google Ads, and Google Business Profile, tracking key performance indicators to inform data-driven marketing decisions. * Conduct comprehensive website audits, identify and address technical issues, and maintain Google Search Console to ensure optimal website performance and search engine ranking.