Digital Marketing Executive (Content & Social Media)

* Spearhead the creation of captivating video content for social media platforms, including Reels, TikTok, and Shorts, to drive audience engagement. * Design and develop visually stunning photo cards, posters, and promotional materials that reflect the brand's identity and style. * Lead the management and growth of social media presence across Facebook, Instagram, and TikTok, ensuring consistent brand voice and aesthetic. * Architect and execute comprehensive content strategies to boost reach, engagement, and conversions, staying ahead of industry trends. * Capture and curate high-quality in-store photos and videos of services, clients, and daily activities, obtaining necessary consents and approvals. * Stay at the forefront of trending content ideas, applying creative and innovative approaches to content development. * Drive targeted advertising efforts through basic boosted ads and campaigns on Facebook and Instagram, optimizing for maximum ROI. * Collaborate with management to plan and execute campaigns, promotions, and events, ensuring seamless alignment with business objectives.