Senior Officer - Marketing

• Architect and drive trade marketing initiatives that amplify product presence, capture market share, and foster retailer partnerships. • Orchestrate special promotions, campaigns, and approvals, ensuring seamless execution and compliance. • Streamline trade claims processing, guaranteeing timely settlements and adherence to established protocols. • Uncover market opportunities through competitor analysis, trend tracking, and performance monitoring, informing data-driven decisions. • Analyze market intelligence to optimize trade offers, boost promotional ROI, and refine marketing strategies. • Oversee the design, distribution, and effectiveness of point-of-sale materials, collaborating with vendors to maintain exceptional quality. • Conduct field research, gathering valuable insights and feedback from retailers, traders, and customers to shape future marketing efforts. • Champion influencer marketing programs, leveraging electrician partnerships to build brand loyalty and advocacy.