Executive, Marketing

• Spearhead innovative brand communication campaigns, leveraging ATL, BTL, and digital channels to drive engagement and conversions. • Monitor and dissect competitors' marketing strategies, using data-driven insights to inform and optimize brand action plans. • Foster collaborative relationships with marketing, creative, and advertising agencies to align brand objectives and achieve shared goals. • Architect and implement distributor and dealer management programs, including incentives and facilitation strategies to boost performance. • Develop, manage, and track brand budgets, analyzing ROI to ensure maximum return on investment. • Design and execute trade promotional strategies and assets, driving business growth and brand visibility. • Champion category and cluster marketing plans, ensuring seamless alignment with brand strategy and annual objectives. • Partner with cross-functional teams, including operations, supply chain, and sales, to activate brand marketing initiatives and drive business success.