Officer/Senior Officer – Digital Marketing

• Spearhead social media strategy, overseeing platform management and content updates to drive brand engagement. • Architect and schedule compelling content calendars that captivate target audiences. • Launch and optimize paid digital campaigns on Meta and Google platforms to maximize ROI. • Curate and refresh website content, ensuring seamless user experiences and up-to-date campaign materials. • Analyze digital campaign performance, tracking key engagement metrics to inform data-driven decisions. • Develop and distribute weekly and monthly digital marketing reports, providing actionable insights to stakeholders. • Conduct competitor research and stay abreast of industry trends, identifying opportunities to innovate and differentiate. • Organize and maintain digital content and campaign asset libraries, ensuring easy access and efficient collaboration.