Digital Marketer

* Spearhead the development and execution of a strategic content calendar, focusing on high-impact IELTS topics that drive engagement and trust. * Craft compelling educational content, including short-form and long-form guides, blog posts, and YouTube videos, showcasing teaching expertise and thought leadership. * Curate and showcase student success stories and testimonial videos, leveraging social proof to build credibility and reputation. * Architect and optimize lead magnets, capturing student emails and driving conversions through targeted campaigns. * Drive lead nurturing through WhatsApp and email marketing automation, designing and executing drip campaigns that convert free users into paid course enrollees. * Launch and manage targeted paid ad campaigns on Facebook, Instagram, and Google Ads, leveraging retargeting and keyword targeting to reach high-intent audiences. * Analyze and optimize ROI and CPA, ensuring profitable student enrollment and data-driven decision making. * Foster a vibrant community by engaging with students on social media, Facebook Groups, and Telegram channels, providing timely support and building trust. * Deliver exceptional pre-sales support, responding to inquiries via DMs and email with a helpful, consultative tone that drives conversions and loyalty.