SEO Specialist

* Spearhead local search engine optimization efforts across Australia by enhancing Google Business Profile and crafting targeted local landing pages. * Architect a robust technical SEO framework, resolving crawl errors, elevating Core Web Vitals, and integrating schema markup to boost online visibility. * Develop and execute a comprehensive content strategy, driving keyword research, crafting high-quality content, and optimizing on-page elements for maximum impact. * Drive e-commerce SEO success by optimizing product listings and securing top Google rankings for key product keywords. * Foster a strong online presence through strategic link building, securing high-quality backlinks from reputable Australian landscaping directories, civil engineering forums, home improvement blogs, and council resources. * Manage and analyze SEO performance using SEMrush and Ahrefs, tracking non-branded term rankings, organic leads, e-commerce revenue, and keyword rankings to inform data-driven decisions and optimize future strategies.