Performance Marketing Specialist (E-commerce Ads Expert)

* Spearhead the development and execution of paid social media campaigns across multiple platforms, including Facebook, Instagram, TikTok, and Google Ads, to drive direct sales and maximize ROI. * Architect and manage conversion-focused campaigns, leveraging data-driven insights to optimize ad targeting, ad creatives, and landing pages for enhanced sales performance. * Design and implement robust tracking and optimization strategies, including conversion tracking, retargeting, and lookalike audiences, to inform campaign decisions and improve overall campaign efficiency. * Drive campaign performance improvements by continuously monitoring and optimizing key metrics, such as CPA, ROAS, CTR, and conversion rates, and conducting A/B testing to identify winning strategies. * Collaborate with cross-functional teams, including creative and analytics, to develop high-performing ad creatives, copywriting, and landing pages that resonate with target audiences and drive conversions. * Analyze campaign performance data to identify trends, opportunities, and challenges, and provide actionable insights and scaling strategies to stakeholders through regular reporting and recommendations. * Lead the optimization of funnel strategies, leveraging cold, warm, and hot audience targeting to maximize campaign ROI and drive business growth.