Senior Executive - Marketing & Communications

* Spearhead the development and execution of strategic marketing initiatives that drive business growth and brand visibility. * Architect and implement multi-channel marketing campaigns that elevate brand positioning and resonance. * Foster collaborative relationships with external agencies, media houses, and vendors to ensure seamless campaign delivery and high-quality output. * Drive negotiations with media vendors, influencers, and artists to secure strategic partnerships and cost-effective collaborations. * Lead the creation of compelling digital content, including social media visuals, advertisements, and short-form videos that captivate target audiences. * Oversee the production of high-quality video commercials and product-focused photo-shoots that showcase brand excellence. * Cultivate and manage a network of influencers, artists, and content creators to amplify brand messaging and campaign impact. * Leverage Meta platforms to optimize content planning, posting, and performance tracking, ensuring data-driven decision making. * Stay at the forefront of social media trends, digital content formats, and consumer behavior to inform marketing strategies and maintain brand relevance. * Monitor popular culture and entertainment trends to align marketing initiatives with cultural zeitgeist. * Analyze campaign performance and provide actionable insights to inform future marketing strategies and optimize results. * Develop and disseminate PR content that protects and enhances the brand image, ensuring consistent messaging and reputation management.