Meta Ads Specialist

• Spearhead the development and execution of data-driven ad campaigns on Facebook and Instagram, leveraging Ads Manager to drive maximum ROI. • Architect and manage Meta Pixel, conversion tracking, and event optimization to inform campaign decisions. • Drive cross-platform ad campaigns, seamlessly integrating Facebook and Instagram to reach diverse audiences. • Uncover valuable audience insights through in-depth research, analyzing demographics, interests, behaviors, and custom audience segments. • Craft compelling ad copy and collaborate with designers to produce high-performing creatives that captivate target audiences. • Design and execute A/B testing initiatives to optimize ad performance, exploring creative, audience, and placement variations. • Oversee budget allocation, ensuring strategic spend to maximize campaign ROI and achieve business objectives. • Analyze campaign performance using key metrics (CTR, CPA, ROAS, conversions), and leverage Facebook Insights and Google Analytics to uncover actionable insights. • Develop and implement targeted remarketing and retargeting strategies to re-engage audiences and boost conversions. • Expand campaign reach by managing and optimizing ad campaigns on TikTok Ads, as required. • Continuously refine and optimize campaigns, relying on data-driven decision-making to inform strategy and drive business growth. • Align ad strategies with overarching marketing and business goals, ensuring seamless integration and maximum impact.