Senior Executive - Media Buying (For Fashion Retail - Sailor)

* Spearhead media buying strategies that drive marketing objectives and deliver results-driven campaigns * Architect multi-channel plans that leverage social media, search, display, video, and programmatic platforms to reach target audiences * Drive campaign effectiveness by managing media budgets, audience targeting, reach, and frequency * Execute in-house media buying activities, launching campaigns across platforms like Meta, Google, and display/programmatic networks * Lead campaign setup, ensuring precise ad placements, targeting, scheduling, and budget allocation * Monitor campaign performance in real-time, making data-driven adjustments to bidding, targeting, and placements * Conduct A/B testing to optimize campaign performance and achieve maximum ROI * Manage advertising budgets efficiently, tracking key metrics like CPM, CPC, CPA, CTR, and conversion rate to ensure maximum return on investment * Develop and deliver regular campaign performance reports and dashboards, providing actionable insights and recommendations * Analyze campaign data to inform future marketing strategies and stay ahead of competitor trends and media initiatives