Executive - Event Activation, Marketing (For Fashion Retail - Sailor)

* Spearhead the development and execution of omnichannel marketing campaigns, driving engagement across digital, social media, and offline platforms. * Architect creative collaborations with internal teams, agencies, and stakeholders to conceptualize and produce innovative content, including photo shoots and video productions. * Champion brand consistency, ensuring all marketing materials and communications meet quality and brand standards. * Analyze campaign performance, providing actionable insights and recommendations for future improvements. * Drive customer engagement strategies through CRM platforms and marketing channels, fostering loyalty and retention programs to maximize customer lifetime value. * Manage and optimize customer databases, supporting data-driven marketing initiatives and enhancing customer experience through seamless feedback management. * Foster positive brand exposure through strategic media relations, press releases, and storytelling initiatives, leveraging partnerships with media influencers and PR agencies. * Monitor brand reputation, tracking media coverage and public sentiment to inform PR strategies and protect brand integrity. * Design and deliver impactful marketing events, brand activations, and promotional campaigns, ensuring flawless execution and maximizing brand visibility. * Orchestrate event logistics, vendor management, and on-ground operations, providing post-event analysis and recommendations for future activations. * Facilitate cross-functional collaboration between digital marketing, creative, sales, and customer care teams, ensuring integrated marketing execution and optimal resource allocation. * Oversee marketing budget management, ensuring efficient resource utilization and maximizing ROI.