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Manager, Marketing, Business Development & Customer Relation
Yamagata Hospital Dhaka
Dhaka
Full TimeNot specifiedBdJobsActive Hiring
Salary
Negotiable
Deadline
25 Apr 2026
Source
BdJobs
Location
Dhaka
Salary
Negotiable
Deadline
25 Apr 2026
Key Responsibilities
* Drive business growth and brand excellence by architecting comprehensive marketing strategies that boost patient acquisition and brand awareness.
* Champion a strong corporate brand identity that aligns with hospital values, overseeing brand positioning, messaging, and reputation across all channels.
* Spearhead above-the-line and below-the-line marketing campaigns, leveraging TV, radio, print, billboards, flyers, and events to maximize reach and impact.
* Lead digital marketing initiatives, including website management, SEO, social media marketing, and email newsletters, to elevate online presence and engagement.
* Curate compelling healthcare content, including blogs, patient testimonials, and health tips, to captivate audiences and drive conversions.
* Foster strategic partnerships with key stakeholders, such as corporate clients, insurance companies, and NGOs, to expand hospital services and revenue streams.
* Develop and execute patient engagement strategies that enhance loyalty, retention, and word-of-mouth referrals, ensuring exceptional patient experiences from inquiry to post-discharge follow-up.
* Design and manage patient feedback systems, leveraging insights to inform service improvements and optimize patient satisfaction.
* Manage high-profile patient relations, resolving complex complaints and escalations with diplomacy and tact.
* Organize and execute health camps, awareness seminars, and community outreach programs, promoting hospital services and fostering strong community ties.
* Build and maintain relationships with media outlets, preparing press releases, handling inquiries, and managing crisis communications with poise and professionalism.
* Represent the hospital at industry events, healthcare summits, and trade fairs, showcasing expertise and thought leadership in the healthcare sector.
Requirements
Skills
Digital MarketingBrand ManagementCustomer Relationship Management (CRM)Graphic design toolsVideo editingSocial media marketingSEOGoogle AdsEmail marketingMarket researchCompetitor analysisCampaign managementLeadershipTeam management
Education
- Master of Business Administration (MBA) in Marketing
- Master's degree in Marketing
- Professional certifications in Digital Marketing, Brand Management, or Customer Relationship Management (CRM)
Additional
- Experience in a hospital or healthcare organization
- Knowledge of healthcare marketing ethics and patient privacy laws
- Proficiency in graphic design tools
- Experience with CRM
- Ability to work under pressure
- Strong command over Bengali and English
- Strong knowledge of branding, digital marketing, and patient engagement strategies
- Expertise in market research, competitor analysis, and campaign management
- Proficiency in social media marketing
- Sound understanding of CRM software and patient relationship management
- Excellent communication, presentation, and negotiation skills
- Creative mindset
- Strong analytical skills
- Leadership and team management abilities
- Knowledge of healthcare regulations and ethical marketing practices
Compensation & Benefits
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