Executive/Senior Executive - Digital Sales & Performance

* Drive business growth through the development and execution of high-impact digital sales strategies, leveraging data-driven insights to optimize performance marketing campaigns across multiple platforms. * Lead the analysis of daily performance metrics, including ROAS, CAC, and revenue, to ensure efficient budget utilization and inform data-driven decisions. * Manage campaign pacing, budgets, and delivery to meet business targets, collaborating with cross-functional teams to ensure seamless execution. * Architect and implement optimization plans to address performance gaps, recommending strategic actions to enhance campaign effectiveness. * Develop and present actionable reports, providing clear insights and recommendations to stakeholders, and maintaining accurate and up-to-date dashboards across channels. * Spearhead campaign audits, A/B testing, and learning documentation to inform future strategy and drive continuous improvement. * Monitor competitor and category activities, analyzing market trends to identify opportunities and threats, and informing digital sales strategies accordingly. * Foster strong relationships with brand, sales, and platform teams, ensuring alignment and collaboration to achieve business objectives. * Champion a culture of data-driven decision-making, driving innovation and growth through digital sales and performance marketing initiatives.