SEO & Content Specialist (Lead Generation)

* Spearhead SEO initiatives that drive high-quality lead generation and conversion * Architect keyword research strategies to target high-intent buyer searches and inform content development * Drive the creation of SEO-optimized content and article strategies that resonate with target audiences * Optimize website pages for maximum on-page SEO impact and conversion rates * Enhance technical SEO capabilities, including site speed, indexing, structure, and crawlability * Pioneer Answer Engine Optimization (AEO) efforts to elevate brand visibility * Develop and manage location-based SEO pages to amplify local search presence * Manage and optimize Google Business Profile to ensure accuracy and consistency * Collaborate with cross-functional teams, including design and content, to craft SEO-driven creatives * Conduct competitor analysis to uncover content opportunities and identify areas for differentiation * Leverage analytics tools like Google Analytics, Search Console, Ahrefs, and SEMrush to monitor performance and inform data-driven decisions * Deliver regular SEO performance reports to stakeholders, highlighting key metrics and areas for improvement * Own and drive organic growth and qualified lead generation, continuously refining SEO strategies to achieve business objectives