Executive/ Senior Executive- Event & Activation (Marketing & Business Development)

* Spearhead retail activations, roadshows, and events to drive brand engagement and customer experience * Oversee campaign execution in the field, ensuring seamless implementation and high-quality results * Architect in-store branding and visual merchandising, including POSM, shop signs, lightboxes, and displays * Drive brand consistency and quality by monitoring in-store visibility and branding standards * Collaborate with external partners, such as agencies, printers, and fabricators, to deliver high-impact marketing materials * Ensure timely and accurate installation of marketing assets, conducting regular market visits to verify execution and compliance * Partner with the sales team to develop and execute effective branding and activation strategies * Monitor and analyze digital media performance, tracking key metrics and providing actionable insights * Develop and maintain a robust data collection system, gathering media, digital, and field data to inform future marketing initiatives * Provide regular performance updates and recommendations to stakeholders, driving continuous improvement and optimization of marketing activities