Asst. Manager / Sr. Executive - Digital Marketing

* Spearhead the development and optimization of Meta Ads and Google Ads campaigns to propel sales growth and amplify brand visibility. * Architect targeted advertising strategies through meticulous keyword research, audience segmentation, and competitor analysis. * Drive campaign performance analysis, distilling complex data into actionable insights that inform future marketing decisions. * Manage advertising budgets with precision, ensuring maximum ROI and aligning spend with business objectives. * Collaborate with cross-functional teams, including design, to craft compelling ad creatives, banners, and copy that resonate with target audiences. * Design and execute remarketing/retargeting campaigns that drive conversions and nurture customer relationships. * Stay at the forefront of digital marketing innovation, leveraging the latest tools, trends, and best practices to continuously elevate campaign effectiveness.